Homepage - Helping you create a successful banner ad campaign
Helping you create a successful banner ad campaign
A successful banner ad campaign entails a great deal of hard work and determination from both sides - yours and ours. We work closely with you, understanding your industry and online promotion requirements and work out the best strategy to create stunning banners that not only attract the viewers attention, thus enhancing the brand recall value, but also prompt them to click and subsequently buy the product/service.
At the start of an ad campaign, we need your support in answering the following queries. It is not necessary to answer all the queries since some questions might not be pertinent to your ad campaign.
- What is your business?
The preliminary things you have to provide us are some details on your industry and your business. We need to understand your business to create effective banner ads.
- The purpose of your web ad campaign
We would like to know the exact purpose of your campaign. What will the banner promote... products, services?
- Whom do you want to target?
Knowing the audience well is of prime importance in creating a rewarding banner campaign. The audience can be people from the same industry or a more general group.
- Your web site URL
- Some of your competitors' web site URLs
- Some of your competitors' web banners that you have come across
You can either save these banners and send them to us or point us to the web pages that display them.
- Number of banners
This depends on the budget you have allocated for the campaign. For more details, please read the 13 banner tips - especially the Several banners for a single ad campaign tip.
- Banner style guide
The web site or banner service (Link Exchanges etc.) you plan to use for serving the banners would provide you with a banner style guide. These guides would dictate the different aspects of the banners such as the banner size, length of the animation, number of loops for the animation, border attributes etc. Please pass us this guide so that your banners adhere to the policies of the ad service.
- Banner type
We classify web banners in three categories:
- Flash banners
- Animated gif banners
- Static and interactive banners
For details you can read about these different types on this page.
- Size of the Banners
The physical dimensions in pixels - 468 X 60, 234 X 60, 120 X 90 etc.
It's likely, you've already chosen the size/s as dictated by the banner space you plan to purchase on the web page that will ultimately display the banner.
You can find the standard flash banner sizes here and standard static/animated/interactive banner sizes here. However, you are not limited to these sizes.
- Maximum file size of the banners
Generally, you would be informed of the maximum file size of the banner by the site on which you plan to display the banner.
Banner file size depends on the type of banner you have chosen - Flash, animated gif or static/interactive banners. To understand the various types of banners used on the web, please read this page. The size also depends on the physical dimensions and the length and amount of animation in an animated banner.
You can read the tip on banner file size here.
- Animated or Static
Animated banner are created either as Flash movies or .gif files (Gif89a format). If you plan to use Flash banners, it's likely you would probably need the animated gif versions too. You can check it out with the ad service if the style guide does not state this explicitly.
Please also read the web banner tip on animation.
Note: JPG banners would always be static
- How long should the animation run?For animated banners, we need to know how long should the animation run and for how many loops. You can read our tip on this - click here.
Animated banner can be made to run for a stipulated number of loops or might loop infinitely.
- Any color preferences
Should the banner carry the same colors as your web site to help in brand recognition?...
You can also pick one from more than 100 color combinations we have put online for you.
- Any design preferences
If you have come across some visually appealing web banners, please forward them to us. This helps us in understanding your design tastes much more quickly that a whole page of text!
- Where would the banners be used?
Link Exchanges, Affiliate programs, or on your web site?...
It would be tremendously helpful if you know the exact web page/web site on which the banner would be displayed. We can thus, design a banner that looks a part of the web site or stands out on the page if there are several other banners on the same page.
For details, please read the 13 banner tips we have put for you.
- Images preference
If you want us to include some specific images in the banner, please send these across or point us to the web page that carries these images.
Please note: images from other web sites might be copyrighted. We can help you in locating similar images from our clipart collection.
- Branding in the banner
Would you like to include your web site URL or logo in the banner?
- Click-thru URL
For Flash banners, you need to tell us the click-thru URL so that we can embed it in the banner. Also should the click-thru URL open in another window and do we need to pass any variables?
- Copy (text) in the banners
Good copy is the hallmark of a successful banner - please read the Nothing beats a good eye-catching punch line and Good copy banner tips. In case of animated banners, it would be helpful if you can provide us with a flowchart or storyboard of what you have in mind.
- Any other details
We guarantee banners that are distinctive in delineating their message, whether its a brand building exercise or a more direct sales pitch. We feel that all elements in a banner should accentuate the particular product/service being promoted and hence we lay a lot of emphasis on the colors, fonts and special effects used in the banner.
If you want to have a rewarding banner ad campaign please contact us.
We look forward to hearing from you.
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